#2. Text
Your website will need copy, which is simply text intended to persuade someone to purchase, sign up, or take whatever action you’d like them to. Copywriting is a very specific style of writing that focuses on the reader, their goals, and showing them how you can provide what they’re looking for.
You’ll want to nail down your brand messaging before working on your yoga website design, so I recommend starting with your home page.
#3. Visual Brand
People often think visual branding is all about logos, but it’s much more. It’s the colors and fonts you choose, and anything else that will be visually repeated throughout your yoga website design. The purpose of getting this sorted out before you begin the design phase is to create some boundaries so you have a plan. You want to avoid being stuck looking at a white screen and trying to make a mishmash of things work together.
You want your yoga website design to be visually appealing and getting carried away with colors and fonts can happen before you know it, so you’ll definitely want to make design decisions in the early stages.
#4. Actions
This is where you consider what actions you want students to take when they visit your website. Usually, the goal is to have them book or buy, and that’s generally linked to your scheduling software. Before you decide which pages will be part of your yoga website design project, take a look at what studio scheduling software you’ll need to incorporate.
What widgets do they offer to bring that scheduling functionality to your website? Can students book appointments and classes on the same page, or will you need two separate pages? Your goal is to figure out what actions you want students to take and then plan how to build that into your yoga website design.
