Plan Your Content
Website content should be clear, concise and make an impact. One of the worst mistakes someone can make is having long, boring, and dry copy. Attention spans are short, and people want to get the information they need quickly.
When in doubt, always go shorter and simpler, as this will strengthen the overall effectiveness of Pilates website design. Clarity wins out every single time.
Start by planning out each page so you are clear on the intent of the page and what action you want the visitor to take is critical. Don’t just start writing a landing page without a plan for ALL the pages you need and what purpose each one will serve.
Remember, website copy should always be client-centered. It should be about the reader—what they want and need and how you can help them get there. It should also maximize opportunities for search engine optimization so that your studio can be found easily online.
Finally, the content you create to support your Pilates website design shouldn’t just be focused on words. Video is an incredible medium for capturing people’s attention and relaying information quickly and effectively.
Not sure what type of video content would integrate well with your Pilates website design?
Try a few of these:
