Why? The rolling text is complicated to read, and the information you’re communicating will likely not be absorbed.
Text on images can also be problematic on a website. More and more people are getting comfortable with design platforms like Canva — which is excellent — but when these images with text are exported and placed on the website, they may not display correctly. This image text is not only not visible to Google but can’t be read by screen readers and doesn’t resize to remain readable on all screen sizes.
Finally, avoid trendy color combinations with low contrast. This includes muted tones of tan, rose-coloured pinks, or retro dusty blue. While these may look amazing as part of your home decor, they are challenging to combine in a readable way—especially when text is involved. If colors in these ranges are part of your brand’s color story, ensure you also have high-contrast options for any text.
Should you use a template?
When deciding which fitness website ideas to implement, you may wonder if using a template to create your fitness website would be a good idea.
Squarespace is an easy-to-use platform that can do everything I’ve outlined above (with the occasional workaround or code snippet!). That’s precisely why I often recommend it — among other things — for fitness business owners.
WordPress is also a popular platform for hosting websites, so if you’re planning on designing a new website for your fitness or yoga studio, do some research so you can best understand the difference between platforms like Squarespace and WordPress for fitness websites and make an informed decision.
As helpful as templates can be as a starting point, your design should never inform your content. Your message is the most important thing you have to share with your clients, so the design you choose should support and amplify it, not be the driving force (and I say that as a web designer!).
Be cautious about cramming your message into an existing template, as you may water down the essential points of both the message and the design.
