After designing, the website needs to be built. This means converting your design into code web browsers can read and show. In the past, you needed to hire both a web designer and a web developer. The good news is many designers and platforms now do both simultaneously!
If you still need to do so, registering your domain name (ie. studioname.com) should be at the top of the list. Domain name availability can be checked via any company that offers domain name registration, with people commonly using GoDaddy, Hover, Dreamhost, or Namecheap.
Once your domain is registered, you must choose the platform on which your Mindbody-integrated website will be built. Website platforms vary significantly in price, features, ease of use, design flexibility, support, and security. Regardless of your platform, you can expect to pay a few hundred dollars annually for your website’s theme and hosting.
Also, remember to ensure that whatever platform your Mindbody website is built on is mobile-friendly. More people than ever are relying on their phones to look up information, so you want to ensure that if they come to your website that way, the experience is just as good as it would be on a desktop. Squarespace is my platform recommendation of choice, and is the platform I build all my client sites on. Learn more about using Squarespace for your fitness studio’s website here.
Next step: plan your structure and content
The main goal of your website should be to make it easy for visitors to become clients. This depends on how simple your site is to navigate. Think like your clients and consider what information they need to take the next step with your business. Your website should seamlessly guide them, giving them all the necessary information without hassle.
